Warning, a truism: podcasts are usually made for an audience that is intended to listen to the podcast. That's why the very majority of podcasters have a purpose behind their show.
You might have already heard about the brand new Podigee Dynamic Ad Server? If not, no problem. This is not about the tool itself, but about what you can do with it.
Podcasts have grown significantly in the last few years, gaining millions of listeners around the world. Thanks to the growth of this industry, companies, and brands are more and more interested in advertising in podcasts.
The Podigee Dynamic Ad Server makes dynamic ad insertion easy and flexible and solves all the issues, which required manual work before.
Before Dynamic Ad Insertion, podcasts were generally monetized by adding baked-in ads to the audio. Not only the ad itself, but also the position of the ad can have an essential impact on the success of a campaign. With the Podigee Dynamic Ad Server, you can manage your ads and promotions as you need it.
Memberships offer sustainable support from your community. In this guest article, Steady writes about how you can best use the model for yourself – and how Podigee’s new feature can help you.
As part of a new agreement with Spotify, we are offering "Spotify Passthrough" to our customers. With this, we avoid the usual caching mechanism of the streaming service